Highland Capital Partners Europe funded the €15M round
adjust processes over 1 petabyte (1,000 terabytes) of mobile data every month
Funding ensures adjust’s expansion towards a more user-friendly mobile marketing
adjust, the leading business intelligence firm for mobile apps, has received €15M in funding from Highland Capital Partners Europe. Previous investors include ACTIVE Venture Partners, Capnamic Ventures, Target Partners and Iris Capital.
The funding round takes the company to a total of €26.6M since it was established in 2012.
Over the last three years, the company quickly expanded its Berlin (DE) office to six other cities: San Francisco (US), Istanbul (TR), Beijing (CN), Shanghai (CN), Tokyo (JP) and Sydney (AU). adjust now processes over 1 petabyte of mobile data each month and its SDKs recently surpassed 1,3 billion live instances in mobile devices. The company also turned profitable earlier in 2015, making it one of the most successful cases of German IT companies since SAP.
The additional funding is dedicated to the expansion of its product suite in order to prevent fraudulent traffic, disseminate user-friendly advertising practices and strengthen commitment to privacy protection in mobile marketing.
“As an independent third-party attribution solutions provider, we assume a central role in connecting app developers to ad networks, publishers and other ecosystem parties,” said Christian Henschel, CEO and Co-Founder of adjust. “We are at a pivotal point in mobile data analysis. When you’re providing these services to most of the world’s premium app developers, you can leverage your position to work on fixing broad industry problems and increment your current technology. It was a lot more difficult to push for better privacy protection when we were a small player. But now we are in an advantageous situation where we are a market-setter, which allows us to increasingly show innovation in our technology.”
This investment will intensify adjust’s innovation efforts, while also allowing the company to expand its presence in underserved high-potential businesses.
adjust is a business intelligence platform for mobile apps, providing the highest quality
analytics and attribution solutions for companies worldwide. With adjust’s open source SDK, app developers can track and analyse user acquisition, feature releases, user lifetime cohorts and more. adjust further provides streamlined reporting for understandable, actionable and comparable metrics. The company also operates as a Facebook Marketing Partner and a Twitter Marketing Platform Partner, and dynamic adjust integrations is in use by over 700 networks and analytics providers worldwide. It is trusted by clients across Asia, the EU and the Americas: including global brands like Universal Music, Yandex and Sony Music; as well as the world’s largest advertising and media agencies such as Vivaki, Publicis and GroupM.
For more information, visit www.adjust.com.