The goal of the acquisition is to strengthen the Spanish activities as well as the expansion in refurbished goods sector.

Offering the categories electro, home appliances and fashion, Oferton is the first Live-Shopping provider in Spain. The company, which has been backed by European based ACTIVE Venture Partners, reported positive earnings in 2014 and is an ideal complement to the already existing offer of Pixmania. By acquiring Oferton, Pixmania manages to further strengthen its leading position in Spain as well as to extend on its product offering.

“We are excited for the Oferton team to join Pixmania to open this new chapter. Together they can leverage their complementary skillsets to further expand in the Spanish e-commerce market”, comments Philipp Schroeder, Founding Partner of ACTIVE Venture Partners.

PIXmania, Paris (, is one of Europe’s e-commerce leaders. The Group operates across 14 European countries, with a strong focus on France. In 2014 Pixmania was awarded with the „e-commerce of the year award“ in Spain.

ACTIVE is a European venture capital company focused on positively disrupting its traditional sector. Spearheaded by a diverse, passionate and multinational team, it is building a reputation for providing support that goes beyond capital for high growth businesses. With a presence in Spain, Germany and Scandinavia, ACTIVE targets entrepreneurial teams driving digital start-ups and seeking holistic partnerships based on shared values and pro-active support. Start-up founders connect to the unique ACTIVE community to engage with sector specialists, growth experts and senior advisors. Since 2004 ACTIVE has invested in 25 companies in two funds totalling €74m. In 2007, ACTIVE created the Venturepreneurs’ Organisation, which promotes relationships between successful serial entrepreneurs investing in early stage

mutares AG, Munich (, acquires companies, that are being sold in the course of a repositioning process at their owners and that show a clear operational improvement potential. Getting engaged with its own teams, mutares actively supports its portfolio companies to achieve a clear value increase. The focus of the operational work is to ensure sustainable, long-term growth. The shares of mutares AG are traded in the Open Market of the Frankfurt Stock Exchange (Entry Standard) under the symbol MUX (ISIN: DE000A0SMSH2).